Coffee grown on Mars. Hopefully not coming soon.

This Earth Day campaign focuses on a different planet — one billionaires seem to be obsessed with — Mars. We created a fake blend of coffee from the red planet called ¡Marte! (a play off their organic collection ¡Tierra!) to show people why Lavazza works so hard at protecting Earth. Because coffee grown on Mars would be worse than gas station coffee (sorry gas station coffee lovers).

Production budgets just aren’t what they used to be so we weren’t able to shoot on Mars. But here’s some behind the scenes footage anyway.