Overwork is real. So is a bottle opener that automatically closes your work.

We launched Heineken’s new brand positioning “For a fresher world” with a campaign that brought a fresh perspective to work-life balance. We created a real bottle opener that really shuts down your work when you open a beer. Because if a bottle opener can close work, so can you.

The Closer device and campaign launched in the US and was used in 47 other countries. I guess everyone all over the world is addicted to checking emails during dinner.

Here’s the launch film directed by Francois Rousselet.

We launched The Closer like a real life tech device (because it is a real life tech device) complete with pretentious product release video, a keynote address starring Billy Eichner, and an unboxing video from Austin Evans. (Aforementioned Billy Eichner video coming soon).

We even went to NYC and turned people working late into ads about not working late.

The ad of the ad ran as an ad in New York Times.

And yes we had to work late nights and weekends :)

Awards
Cannes - Gold, 3x Silver, 3x Bronze, 6x Shortlist
LIA  -  Gold, Silver, Bronze, Finalist
One Show - Silver, Merit
Clio  -  Silver, Bronze
The Golden Drum  -  Gold, 2x Bronze, 3x Shortlist
Eurobest  -  Silver, 5x Shortlist
Andy  -  Gold